- Jan 20
- 1 min read
Updated: Feb 2
This year, we collaborated with Uncommon Creative Studio to develop the festival’s visual campaign, marking the official kick-off of the festival with a presentation by the studio’s co-founder, Nils Leonard.
Titled What We Make It, the campaign explores creativity as something shaped by the obsessive collection and curation of references, ideas, and perspectives drawn from a living, collaborative community. It reflects a simple belief: our industry is what we make it. Design is what we make it. Culture, too, is formed under the right conditions – through collaboration, shared agency, and intentional growth.
Together with Uncommon, we are testing what happens when collaboration becomes the method, not the byproduct – when minds are mixed and new forms are grown collectively through conversation, experimentation, and determination. What We Make It is also an open invitation to the design community: come in, give yourself over, and play a part, because creativity is culture shaped by many rather than authored by a few.
Two pre-festival mixer events will be held in New York City and London in the end of January. Keep an eye on our socials for more!
Lineup (more to be announced)