Workshop by Zeta Fonts

THE SERIF, THE BRUTAL AND THE ITALIC: 

HOW TO CONSCIOUSLY USE FONTS IN THE AGE OF DIGITAL POP.

Workshop by Zetafonts and TypeCampus

ABOUT THE WORKSHOP:

An in-person interactive laboratory lesson with paper activities and typographic gadgets. 

DETAILS:

In writing a message, typography will communicate certain emotions and feelings to the audience. That’s because the choice of typefaces determines a subconscious expression of the communicative tone. So, just as verbal tone in conversation, in visual communication, it is the typographic choice that intones the message and renders it effective. It allows you to best express the identity of a brand, the quality of a product, or the concept of an event or an interactive project. 

The Serif, the Brutal and the Italics, with anecdotes and curiosities, will present numerous examples of the ways in which typography can be used to better inform and to communicate more precisely and effectively. 

To complete this journey into the hidden meaning of letterforms will be presented The Type Trends Look Book, a guide to know how scenarios, trends, and styles of post-pandemic times have contaminated typography and typographic communication.

Participants will be guided in the creation of different letters according to the different tones of voice and trends identified.

DURATION: 

2 hours

ABOUT ZETA FONTS:

Zetafonts is an independent type foundry founded in the heart of Florence (Italy) in 2001 that designs high-quality retail typefaces and provides custom font design services for commercial and institutional clients.

Over the years Zetafonts has been producing a prolific portfolio of high-quality type families, including language and symbols extensions: a vast range of innovative and stylish fonts suitable for digital and physical applications; in addition, Zetafonts also offers custom type design services and branding consultancy to selected clients worldwide.

ABOUT TYPECAMPUS:

TypeCampus is an inclusive academic project about the culture of typography, created to inspire, research and build a dialogue with designers, advertisers and type lovers. We provide resources and tools related to typography, customized according to the needs of a wide and diversified audience.